Common SEO Mistakes and How to Fix Them - Suggestions by SEO service Canada

Are you among any of those business owners who have the idea that their business website is perfect, but still cannot generate web traffic? Or are you among that lot who no matter what you do you cannot rank in Google? This can happen. Any spectacular website can suffer from the common mistakes done by SEO service companies.  Nevertheless, there is an easy fix for all those problems. Any Canada SEO service company can make these mistakes without knowing they have done them. Here are a few of them along with their fix.

Check the Title of the Page

According to good SEO service Canada, title plays a vital role in the optimization of search engine ranking. If the page title is longer than 70 characters then it is far too long for the purpose. The page title tells people of what your page is all about. It is the text that is displayed at the top of the browser.  It is also the blue marked title shown is Google search results. If the title is too long it can get cut by browsers and search engines. When the title is short the search engine retains the importance of each and every term. The fix to this problem is writing keyword rich short title for each and every page that are not more than 70 characters.

Page Title Does Not Use Realistic Keywords

One of the important things in search rankings is the close similarity between the page title and the keyword. If the page title sounds more like an advertisement, you would find keywords that are not searched by most viewers.  Avoid unnecessary descriptive words in the page title. To fix this use a keyword search tool and find words those viewers on internet would actually use to search. Adjust the title and use those keywords that are search relevant and meaningful.

seo service - easy to fix

Is the Meta Description Too Long?

The Meta description is the small description that comes on the search engine below the title and web address. Of these descriptions are too long they get cut off from the search. Usually 150 characters are the ideal number for perfect optimization.  To avoid having descriptive test can also impact search engine rankings. Meta descriptions should highlight the important points and be less than 150 characters.

Should Each Page have A New Keyword?

Each page within the website is a chance for the company to get found in the internet.  Every page title should be different and internal page keywords for all the pages should be different to make the most of the opportunity.  If it is not so, develop a list of different keyword for each page. Figure out what each page has to offer and target the keywords accordingly. Always use the keyword tool to get enough searches with low competition.

Image ALT Tags Boosts SEO

Another factor pointed out by SEO service Canada is that search engines cannot read images when they scan the text.  With the ALT tag, images can be associated with the text.  This gives a bit more scope for keyword usage in your page.  ALT text does not carry the same importance as the text but they are a worthy addition.  If you don’t have proper ALT tags fix this by ALT tagging all the pictures and making the page more reader friendly.